Gard Wins Silver Telly for “Life in the Work Zone” PSAJune 4, 2014
Winning awards is one way to affirm that we’re producing high quality work. They’re like the frosting on the cake.
This time the frosting is a first-place Silver Telly, and we couldn’t be happier.
But the real reward is the cake: helping our client meet their goals. In this case, helping ODOT’s Transportation Safety Division remind drivers to slow down in work zones 24/7 — whether they see workers or not. How do we do this? By featuring a cone as spokesman, a real police officer and a real work zone.
Finding a work zone that we could shoot in proved a good challenge, but the stars finally aligned, thanks to the funnelbox crew, our friends at REX and Steven Beckingham, aka “Sam the Safety Cone.” In the end, we ended up with a PSA that informs as well as entertains — sweet!
That’s a wrap!