Digital Media Manager – Full Time

Application deadline: 11:59 PM, August 10, 2023
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This is a full-time, in-house position. We will not consider freelancers or recruiters.

Gard Communications is looking for a Digital/Social Media Manager with a strong sense of craft to lead the planning and implementation of social marketing strategies in both organic and paid social channels. We hope to find someone who enjoys challenges, will take ownership of their work, is self-disciplined and values the people they work with as much as the work itself. We’re a close-knit team that enjoys working together and collaborating.

This position will work closely with the account management and media placement teams. Our company is made up of junior and senior staff, all learning from and supporting each other with the goal of developing each team member’s skills and abilities while helping our clients be successful.

Key Responsibilities

  • Google Ad (Search & Display) & Social Media (Meta (FB/IG), Twitter, LinkedIn Campaigns
    • Collaborate on strategy with media planners and account managers – and draft proposals for budget, targeting, conversion tracking
    • Create social media campaign briefs
    • Set up and execute digital campaigns on all platforms
    • Perform daily campaign monitoring and optimization
    • Mid-campaign and end-of-campaign reporting and analysis with recommendations
      • Ability to use Google Looker Studio for Google reporting
      • Adept with Excel for well-formatted social reporting
    • Report to account manager on campaign status
  • Social Media Content (Organic/Non-Paid)
    • Plan and schedule social content in Hootsuite and Sprout Social
  • Google Analytics 4 and Google Tags Manager
    • Create and link client accounts
    • Create and test events and conversion tracking
    • Regular monitoring & maintenance
    • Regular reporting and analysis with recommendations
  • E-newsletter – Mailchimp Campaigns
    • Create and manage accounts
    • Create and edit templates
    • Manage audiences and stay within monthly budget caps
    • Regular reporting and analysis with recommendations

Skills and Experience

  • 2-4 years relevant experience
  • Strong interpersonal and verbal communication skills via email, online meetings, in-person meetings and phone
  • Excels working collaboratively in a team as well as independently
  • Short-form writing skills (social media, Google ads)
  • Excellent research skills and ability to troubleshoot via reputable sources
  • Detail-oriented and organized
  • Project management and time management
  • Creative problem solving and critical thinking
  • Ability to be proactive, take initiative and speak up
  • Can-do attitude and drive

Nice to Have

  • Bachelor’s or Associate degree
  • Experience with other Google software including Google AdSense, Google Business Profile, Google Lighthouse
  • Video production and editing short-form content for social media
  • Some experience writing short-form copy and captions
  • Basic graphic design skills
  • Website auditing and goal-setting experience

How We Support You

  • We’re an established firm with a track record of retaining employees for many years by being helpful, responsive and collaborative. We’re well known, well respected and most of our work is by referral.
  • We’ll help you grow professionally by providing an environment in which you can continue to explore and learn. We also offer professional development support such as for conference attendance, training and membership to professional associations.
  • We practice a hybrid work model, combining working from home with office presence to foster collaboration
  • We are committed to work/life balance. We all have lives, families, sports and hobbies outside of work. We know they’re important and encourage a healthy work/life balance.
  • You will be part of a team. Not only does the team provide support and learning opportunities, but also camaraderie, shared success and even a bit of fun.

Compensation and Benefits

  • Salary range is $60,000-$80,000 depending on experience
  • Premium health and dental benefits
  • Employer-paid base life insurance, and short- and long-term disability
  • Paid parking and/or commuter benefits
  • 401K with matching contributions

Equal Opportunity

We hold ourselves to high ethical standards at Gard. Part of our ethical practice includes the recognition that traditional hiring practices and operations disproportionately hurt the most marginalized people in society, including people of color, people from working class backgrounds, women and LGBTQ people. We are committed to making Gard a workplace that is both profitable and productive, and that advances the needs of both our clients and our employees. We strongly encourage all applications.

To Apply

To apply, click the button below to email us your cover letter and resume as a single PDF.

The application deadline is August 10, 2023

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