Our Work

Showing the personal side of state-of-the-art cancer care.

The Cancer & Hematology Centers

Expertise and advanced care helped make The Cancer & Hematology Centers (CHC) the largest physician-owned oncology and hematology practice in Michigan. They are also well known for their caring approach and personal touch. We worked with CHC to make sure this combination of medical excellence and personalized care came through online. Addressing everything from website architecture to user experience to messaging, we created an entirely new website reflecting both their values and their state-of-the-art care. After that, we took the same approach to build a second website, complete with customized donation functionality, for CHC’s philanthropic arm, the Hands of Hope Foundation.


  • Website information architecture
  • User experience and user interface design
  • SEO
  • WordPress development
  • Online donation functionality
  • Logo refresh
  • Creative direction
  • Art design/production
  • Copywriting
  • Photography
The Physicians page on The CHC website.
Website design and development
The home page of the CHC website on three different devices.
Website design and development
Home page of the Hands of Hope Foundation website seen on various devices.
Website design and development
Closeup of one hand passing a paper cutout heart to another hand in a gesture of care.
New imagery and messaging for a philanthropic website