Expertise and advanced care helped make The Cancer & Hematology Centers (CHC) the largest physician-owned oncology and hematology practice in Michigan. They are also well known for their caring approach and personal touch. We worked with CHC to make sure this combination of medical excellence and personalized care came through online. Addressing everything from website architecture to user experience to messaging, we created an entirely new website reflecting both their values and their state-of-the-art care. After that, we took the same approach to build a second website, complete with customized donation functionality, for CHC’s philanthropic arm, the Hands of Hope Foundation.
- Website information architecture
- User experience and user interface design
- WordPress development
- Online donation functionality
- Logo refresh
- Creative direction
- Art design/production