Our Work

Showing the personal side of state-of-the-art cancer care.

Cancer & Hematology Centers of Western Michigan

Expertise and advanced care helped make Cancer & Hematology Centers of Western Michigan (CHC) the largest physician-owned oncology and hematology practice in Michigan. They are also well known for their caring approach and personal touch. We worked with CHC to make sure this combination of medical excellence and personalized care came through online. Addressing everything from website architecture to user experience to messaging, we created an entirely new website reflecting their state-of-the-art care with a personal touch. After that, we took the same approach to build a second website, complete with customized donation functionality, for CHC’s philanthropic arm, the Hands of Hope Foundation.


  • Website information architecture
  • User experience and user interface design
  • SEO
  • WordPress development
  • Logo refresh
  • Creative direction
  • Art design/production
  • Copywriting
  • Photography
CHCWM Physicians page detail
Directed photo shoot for website redesign
CHCWM website on various devices
Website design and development