Spreading the word about free caregiver training classes.
Oregon Care Partners
Oregon Care Partners helps family and professional caregivers improve the lives of aging Oregonians. With funding from the state, they offer free training on topics such as medication management, challenging behaviors and Alzheimer’s care. We developed a comprehensive strategic plan to introduce them statewide in 2014 and to drive participation in their classes. We continue to build awareness of this free resource, helping increase enrollment across the state through TV, digital and radio advertising, earned media, and maintenance of the website.
- Public relations and advertising
- Website user experience design
- Database development
Selected Media Coverage
Statesman Journal | April 4, 2017Oregon Care Partners offers free Caregiver Conference
Oregon Senior News | April 2017Making Waves in Long Term Care (PDF)
Mail Tribune | March 28, 2017Caregiver conference set for April 25 (PDF)
Tigard Times | November 9, 2016Tigard-based consortium offers training for caregivers all over Oregon
Portland Tribune | June 12, 2016Conference on dementia care draws hundreds
Mail Tribune | March 27, 2016Are you a caregiver? Free training can help you navigate the challenges (PDF)