Our Work

Delivering a new brand and new website, so physicians can focus on delivering care.

Oregon Oncology Specialists

Hematology Oncology of Salem built a reputation for quality and compassion over several decades in the Willamette Valley. Partnering with executive and physician leaders, we helped refresh their brand to reflect those qualities. We renamed the practice, created a new logo and built an entirely new website. Working in print, broadcast, digital and social media, we implemented a regional campaign to roll out the new brand. We continue to help expand their market reach.


  • Naming
  • Logo
  • Creative direction
  • Art design and production
  • Copywriting
  • Photography
  • Social media strategy
  • Website information architecture
  • UX and UI design
  • WordPress development
  • Usability testing
  • Web analytics
  • SEO and SEM
New logo & stationary
Magazine ad
Newspaper print ad
Staff photography
Rebranding campaign
Brand discovery
New name collateral
Oregon Oncology Specialists website redesigned to be responsive on multiple platforms
Web design and development
Website page design for Compassionate Care
Website interior page redesign