Keep Life Going
Our client, AAA Oregon/Idaho, is always finding new ways to help their members live life more fully and easily – whether it’s saving them time and hassle at the roadside (now rescuing bicyclists, too!) or finding them a great deal on travel or insurance. So we’ve worked closely with their team to create a new way of expressing that.
The new tagline, “Keep Life Going” shares with current and future members that it’s all about them. Every person brings to it their own meaning, relating it to where they are in life – to their experiences, their needs, their goals. We’re helping spread the word with new radio spots, print and outdoor. So hop in, enjoy the ride, and KEEP LIFE GOING.