Time for RealTime
Road signs aren’t what they used to be. For several years, the Oregon Department of Transportation has been developing an “Active Traffic Management System,” using smart signs to improve safety on Portland-area highways. But any change in signage can be potentially confusing, so ODOT worked with Gard to develop vital communication tools.
Our goal was to help drivers – and the media – get familiar with the new, electronic RealTime signs before they went live. By creating this video with 3D modeling, we were able to put viewers in the driver’s seat. The video is online at ODOT’s popular TripCheck.com site and is an important part of ODOT’s media outreach. Putting technology to work to increase safety – that’s a sign of the times.