As Gard’s Vice President, Operations, Tanya’s mission and passion is to help sustain the firm as a financially stable, reliable workplace, provide the team with the tools and information to carry out their duties and maintain a healthy work/life balance. All of these help with retention, which in the end serves our clients and helps promote long-term, fruitful partnerships.
Tanya also oversees Gard’s media strategy and planning work. She works closely with clients, as well as our account and creative teams, to define campaign goals, create strategies and execute buys that reach the right customers, in the right place, at the right time – all with an eye on maximum efficiency. She also knows her way around information technology. She’s never met software she didn’t like or couldn’t figure out, which is probably why Tanya also enjoys training her colleagues on software tools and sharing any tips and tricks she’s learned along the way.
Tanya’s first stint with Gard started in 1997 and found her managing several of the firm’s defining clients. She left in 2015 to explore the digital world and gain valuable experience in custom software and websites for Fortune 100 companies — experience she brought back to Gard with her in 2019.
Tanya is an avid nature lover who’s made it her mission to step up the greenery in the Gard office. When she’s not in the office, Tanya, a native of Ukraine, is likely hiking to a waterfall, swimming, paddling a kayak or cooking up something exotic in her kitchen.