EROAD builds user-friendly electronic solutions that help manage vehicle fleets, eliminate regulatory paperwork and make filing complicated taxes simple. Established for nearly two decades in New Zealand, the company needed to build trust and brand recognition in the United States. In 2016, we went to work to create messaging, email campaigns and digital ads promoting EROAD’s ease of use and dependability, building on each campaign as the company rolled out new offers and services. We also analyzed EROAD’s website, providing a comprehensive report on the site’s information architecture and user experience.
SERVICES: Messaging, creative direction, marketing and advertising collateral. Digital: Information architecture and user experience analysis.