Home Builders Association of Metropolitan Portland
The housing industry looked a lot different when the HBA was founded in 1936. While its membership has changed dramatically over the years, now including many small business owners, builders, remodelers, craftsmen and industry professionals, the HBA’s image has lagged. It was holding them back.
We began to reshape that image by helping the HBA reframe its story. Then we leveraged their leadership and knowledge on housing and land use issues to position them, rightfully, as experts for reporters working on those complicated local issues. Finally, we helped generate attention for the HBA’s charitable arm, the Home Builders Foundation.
SERVICES: Strategy, messaging, public relations.
Selected Recent Media Coverage
Portland Tribune | December 14, 2017Oregon lawmakers say housing is core state responsibility »
Portland Tribune | December 12, 2017Ken Cowdery, champion for helping homeless, to retire »
OregonLive | December 4, 2017King City, quiet onetime retirement community seeks to reinvent itself »
OregonLive | November 25, 2017Where a ‘home for everyone’ collides with ‘not in my neighborhood’: Editorial Agenda 2017 »
KXL | November 3, 2017Portland Housing Forecast Positive »
KOIN | November 3, 2017Portland housing ‘a bit less of a seller’s market’ »
Business Tribune | October 20, 2017Lead law: City’s jurisdiction increases over dangerous lead-based paint, asbestos in residential demolitions »
Portland Tribune | September 15, 2017Proposed city rules could change demolition of old Portland homes »
OregonLive | August 12, 2017Triple amputee veteran receives home through Gary Sinise Foundation »
KPTV | July 18, 2017Unique summer camp offers girls a chance to build skills »
KATU | November 4, 2016‘Big’ supply problem plagues Portland’s 2017 housing forecast »
KOIN | November 4, 2016Portland housing forecast: Supply still not keeping up »