Our Work

Spreading the word about free caregiver training classes.

Oregon Care Partners

Oregon Care Partners helps family and professional caregivers improve the lives of aging Oregonians. With funding from the state, they offer free training on topics such as medication management, challenging behaviors and Alzheimer’s care. We developed a comprehensive strategic plan to introduce them statewide in 2014 and to drive participation in their classes. We continue to build awareness of this free resource, helping increase enrollment across the state through TV, digital and radio advertising, earned media, and maintenance of the website.

SERVICES: Strategy, public relations and advertising. Digital: Information architecture, database development, custom features.

Statesman Journal – feature story
Statesman Journal – feature story
Earned media – print & online
Earned media – print & online
Map of redesign of website registration process: reducing 13 steps to 8
Map of redesign of website registration process: reducing 13 steps to 8
Redesign of website registration process
Redesign of website registration process