Saint Alphonsus Health System
Saint Alphonsus is a four-hospital health system serving over 700,000 people in Idaho and Oregon. In 2014, we helped Saint Alphonsus create a new, consumer-oriented brand promise – “The best kind of healthcare is all about you” – treating patients as informed and empowered consumers. To deliver this new brand, we launched annual campaigns across all channels, delivering the “All About You” message while driving volume in key service lines. From fresh :15 web videos to campaigns around women’s health to social media content, we helped Saint Alphonsus meet consumers where they live.
SERVICES: Branding, message strategy, consumer research, creative direction, art design/production, copywriting, TV and radio production.