Tuality Healthcare Partners with OHSU
Tuality Helathcare is a strong presence serving Washington County. As part of a constantly changing healthcare landscape, Tuality began to consider how it could better serve its community. Tuality and OHSU had first worked together on the Tuality/OHSU Cancer Center, which opened in 2002. The partnership had been successful, and in 2015, Tuality and OHSU announced a letter of intent to pursue a new affiliation. The process allowed the community to provide meaningful input, leading to a clinical affiliation that benefited both entities. We developed a communications plan including advertising, public relations and digital messaging that built support for the affiliation and led to a smooth and successful rollout.
SERVICES: Strategy, messaging, advertising, web, public affairs, public relations.