Our Work
Creative and strategic PR and communications to help an Oregon steward increase its bottle redemption impact in a uniquely Oregon way.
Oregon Beverage Recycling Cooperative
Formed in 2009, the Oregon Beverage Recycling Cooperative is the steward of Oregon’s renowned Bottle Bill and can and bottle redemption program. OBRC engaged Gard in 2020 to draft a strategic communications plan for them, and since then, we have continued to help meet a range of their communications and public relations needs. In addition to advising on social strategy and communicating during the COVID-19 crisis, Gard has helped OBRC receive significant earned media coverage through proactive pitching. We have created several videos for OBRC, including two award winners, and we managed their 50th anniversary celebration, which featured a creative happy birthday video and a very successful, statewide hidden bottle hunt that built brand awareness and good will. That campaign earned a Merit Award from the Public Relations Society of America Oregon Chapter.
SERVICES:
- Public relations
- Media relations
- Pitching
- Copywriting
- Video production
- Strategy
- Crisis communications
Selected Media Coverage
Argus Observer | July 13, 2021Prairie City couple finds golden-color bottle stashed at local park
Central Oregon Daily News | July 2, 2021Tom McCall’s ‘Bottle Bill’ celebrates 50 years of reducing waste
The Oregonian | July 1, 2021Six golden bottles are hidden in Oregon treasure hunt to mark 50th year of Bottle Bill
Eugene Register-Guard | June 28, 2021Bottle Bill's 50th anniversary to be marked with statewide treasure hunt
Oregon Public Broadcasting | June 25, 2021The Oregon Bottle Bill at 50
KATU | October 13, 2020Inspired by homeless man's donation, Bottledrop to donate to Oregon Historical Society
KGW | February 24, 2021Portland family using BottleDrop program to help pay for kids' college
KTVA | November 30, 2020BottleDrop customers give by returning bottles, cans – $11 million over 11 years