This project is in Insurance and PR & Social Media

Connecting Volunteers with Opportunities

The Standard’s annual Portland Volunteer Expo connects more than 175 nonprofits with people who want to get involved in their communities. We drive awareness and attendance of the Expo with a multi-pronged strategy that highlights The Standard’s reputation of philanthropy and volunteerism. Our campaign shows they are way more than an insurance and financial service company; they are a vital part of our community.

Representatives of the Immigrant & Refugee Community Organization (IRCO) talk with volunteers at The Standard's annual Volunteer Expo in Portland, Oregon.
A video still from a news segment about Habitat for Humanity, showing two volunteers outside a home under construction.

AM Northwest segment: Supporting Habitat for Humanity

As part of The Standard’s media partnership with KATU, the station produces a series of segments featuring different nonprofits who participate in the Volunteer Expo. This segment highlights Habitat for Humanity. Since 1981, the organization has built and repaired homes for over 3,000 people across the Portland region.

A video still from a news segment about Meals on Wheels, showing an elderly man hugging two volunteers on his porch.

AM Northwest segment: Partnering with Meals on Wheels

This KATU segment features Meals on Wheels People. In addition to serving over 21,000 nutritious meals every week to older adults and other nutritionally at-risk populations in the Portland and Vancouver metro areas, MOWP also provide much-needed companionship and social support so older adults can live out the independent lives they deserve and enjoy the kind of life-giving connections that will nourish them as they continue to age.

A smiling woman holds a chalkboard sign saying "Why I Volunteer: Because I heart community".
A nonprofit rep at a booth talks with a potential volunteer at the Standard Volunteer Expo in Portland's Pioneer Square.
A laughing stilt-walker parades while swirling a blue ribbon during The Standard's annual volunteer expo in Portland, Oregon.

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