Drive Sober. Save Lives.

Impaired driving is the leading cause of fatal and serious injury crashes on Oregon’s roadways, claiming hundreds of lives each year. To highlight its impacts in real numbers, we created a campaign and released billboards, digital ads, water-closet posters (in bar restrooms), placing the messages where people are, including college games.

A closeup of a cocktail on a table, with "Your decisions add up. Drive sober" printed on the napkin.
animated ad on a cellphone with the text "1,231 deaths. Your decisions add up. Drive sober."
A billboard at sunset promoting ODOT's "Drive Sober" campaign.

Let’s create something great.