This project is in Consumer, Insurance and Branding & Strategy
AAA Oregon / Idaho

Keep Life Going

We began working with AAA Oregon/Idaho in 2000 to reposition the club as much more than emergency roadside assistance. Since then, membership has grown more than 50%. With a goal to refresh their brand and engage new audiences, we created a new tagline, “Keep Life Going,” expressing AAA’s brand promise to help members live life fully – with less hassle.

Services

Magazine advertising spread for AAA, featuring the "Keep Life Going" branding.
Membership ad cards for AAA, featuring the "Keep Life Going" branding.
A bus shelter advertisement featuring the AAA "Keep Life Going" branding.
A billboard advertisement featuring the AAA "Keep Life Going" branding.
GIF animation depicting a sound wave moving over an image of headphones.

“Keep Life Going” radio ad

As part of our ongoing campaign, this 30-second radio spot speaks with an inclusive, aspirational voice of AAA members who “embrace the word go.”

Ready for a refresh?

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