This project is in Healthcare and Branding & Strategy

Naming a Family of Clinics

When you specialize in advanced, compassionate care, you want to bring it to more people – and create a name for it. Looking to the future while honoring the past, we rebranded this growing group of practices and created a family of logos. Our messaging assured patients and physicians that the group’s true specialty will always be caring for people.

Logo designs for the four specialty clinics and corporate brand of Oregon Specialty Group.
Brand elements diagram for Oregon Specialty Group, highlighting caring relationships, responsiveness, highest quality, community and physician relationships.
Print collateral collection for the rebranding of Oregon Oncology Specialists (Oregon Specialty Group).
A magazine ad for Oregon Oncology Specialists (Oregon Specially Group).
Business card designs for Oregon Specialty Group / Oregon Oncology Specialists.

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