Park Your Phone

We all know it’s dangerous to use our phones while driving. What’s less known is that Oregon now has some of the toughest penalties for distracted driving in the country. To remind drivers to keep their hands on the wheel, eyes on the road and cash in their wallets, we created an earworm of a jingle (yes, a jingle) and went all out with a puppeteer to make this serious message seriously fun.

An airport kiosk display of an ODOT "Park Your Phone" public service announcement.
A video still of a woman in a car, from ODOT TSO's "Park Your Phone" PSA video.

“Park Your Phone” (:45 Theater)

Bringing awareness to Oregon’s Distracted Driving Law, we produced a catchy jingle that was then turned into a live action spot featuring animations and puppeteering, highlighting the importance of “Parking Your Phone” before driving.

A screenshot of a woman in a car looking at her phone, from ODOT TSO's "Park Your Phone" PSA video.

“Park Your Phone” in Spanish (:30 Theater)

The Transportation Safety Office of ODOT creates materials to reach wider audiences in Oregon. In this case, the Spanish version of our popular “Park Your Phone” jingle spot plays actively across streaming channels and the state’s largest Univision outlet.

Telly Awards

2020 Silver Award for “Park Your Phone” :30 TV PSA (Public Service)

Telly Awards

2020 Bronze Award for “Park Your Phone” :30 TV PSA (Public Awareness)

Worldfest Houston Awards

2020 Silver Award for “Park Your Phone” :45 Theater PSA

An outdoor vinyl sign of an ODOT "Park Your Phone" public service announcement.
Animated GIF of an ODOT "Park Your Phone" public service announcement for social media.

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