Planting Awareness
Here in Oregon, we love our forests. They’re not only beautiful places to visit but also important renewable resources. That’s why forest landowners here plant three trees for every one harvested. We partnered with OFRI to create a series of TV spots to plant this knowledge in the minds of Oregonians. Take a minute or two and come to the forest with us.
Services
“Oregon is Trees” (:30 TV)
One of the main missions of OFRI is around consistent public education of best forest practices. In this spot, we focused on how reforestation continually supports Oregonians’ love of forests.
“Always Replanting” (:30 TV)
By looking back at previous decades of planting all the way through to today, this spot focuses on the sustainability and renewability of Oregon’s forests as a resource for today and future generations.
“Planting for the Future” (:30 TV)
Reforestation continues to be a strong and resonant message for Oregonians, who take pride in the health of Oregon forests. The spot features reminders of what the forests provide to recreation, construction and community.
“Big Things, Little Things” (:30 TV)
In this spot, we worked with forest owners and OFRI to create a spot highlighting how good forest stewardship and practices maintain the forests for future generations of Oregonians to come.
Forest management in Oregon is a complex and spirited topic. The Gard team has done a great job internalizing the issues, and helping refine messages and media strategies that will help Oregonians better understand the forests around them.
Jordan Benner, OFRI Director of Communications
Telly Awards
2024 Silver Winner for “Planting for the Future” :30 TV (General-Sustainability)
Telly Awards
2024 Silver Winner for “Always Replanting” :30 TV (General-Sustainability)
Telly Awards
2023 Silver Winner for “Big Things, Little Things” :30 TV (Promotional Video – Sustainability)
Davey Awards
2022 Silver Winner for “Big Things, Little Things” :30 TV
