The crisis is done! Or is it? How do you know when a crisis is over? In this last and final episode of Crisis Communications, Scott shares his thoughts on steps to take following a crisis. Crises have a long tail that could lead to future litigation, staff impacts, low morale and reputational damage. The reputational impact can last for months. So, don’t assume a crisis is over; be vigilant and watch for any effects from the crisis that you can manage down the road.
Scott also emphasizes reflecting on your learnings and discussing with leadership and staff about what went well during the crisis and areas for improvement. Begin to identify the lessons learned and be honest about how the crisis impacted the organization. If your crisis plan is lacking, consider ways to enhance your approach for the future to better safeguard your employees and reputation.
If you need help reviewing your organization’s crisis communications plan or have questions about how to begin, contact us for guidance to set you on the right path!