The Standard Takes a Stand Against CancerJune 20, 2014
This week, Standard Insurance Company (The Standard) stepped up in support of OHSU’s groundbreaking $1 billion campaign to end cancer as we know it. The Knight Cancer Challenge was created by Nike co-founder Phil Knight and his wife Penny, who pledged $500 million to OHSU’s Knight Cancer Institute if the university can raise $500 million over two years.
The Standard has committed a minimum of $250,000 to the challenge through its annual giving campaign, which includes its Jeans Day program. The program allows The Standard’s employees – nearly 3,000 across the country – the opportunity to wear jeans on Fridays if they donate $100 or more to a designated nonprofit.
This year, The Standard will match employee and retiree donations to the Knight Cancer Challenge two-to-one – a bold initiative that’s designed not only to engage employees, but also to encourage other businesses to support the Knight Cancer Challenge.
At a special event to launch the initiative, OHSU’s Dr. Druker explained how $1 billion raised through the Knight Cancer Challenge would empower the university to recruit world-class researchers and bring us closer to defeating cancer.
Working with The Standard and OHSU, Gard helped with strategy, planning and execution of communications about the pledge, including an event at The Standard with leading OHSU cancer researcher Dr. Brian Druker. This included a PR campaign that generated a variety of media coverage including stories by the Portland Business Journal, KGW-TV and LifeHealthPro.
Watch the video coverage by KGW and read the article posted by Portland Business Journal.