Our Work

Delivering a new brand and websites to help fuel the growth of a practice known for quality and compassion.

Oregon Oncology Specialists

Hematology Oncology of Salem had built a reputation for quality and compassion over several decades in the Willamette Valley. Gard helped the practice better reflect those qualities with a refreshed brand, including a new name ­– Oregon Oncology Specialists – logo and website, and an associated rollout campaign. The practice has since grown, and Gard has helped power that expansion with two additional websites for Oregon Oncology Specialists’ sister practices, Oregon Rheumatology Specialists and the forthcoming Cascade Infectious Diseases and Infusion.


  • Naming
  • Logo
  • Creative direction
  • Art design and production
  • Copywriting
  • Photography
  • Social media strategy
  • Website information architecture
  • UX and UI design
  • WordPress development
  • Usability testing
  • Web analytics
  • SEO and SEM
New logo & stationary
Magazine ad
Newspaper print ad
Staff photography
Rebranding campaign
Brand discovery
New name collateral
Oregon Oncology Specialists website home page displayed on several devices.
Website design and development
Website page design for Compassionate Care
Website interior page redesign
Photos and messaging CTAs on the Oregon Rheumatology Specialists website.
Copywriting for the web
Home page of the Oregon Rheumatology Specialists website displayed on several devices.
Website design and development