Rewarding Work in 2017
Part of what makes working at Gard so rewarding is the ability to tell stories for a wide variety of clients, opening up many opportunities for creativity. And though the work itself is rewarding, a few external acknowledgments never hurt.
This year, we earned 15 awards from various national and international competitions recognizing excellence in creativity and design, campaign effectiveness, video production and more. And though we’re proud of all the work we do, we’ve cherry-picked a favorite winning entry from each of the five competitions:
2017 Aster Awards
Gold – “Guest House – McKenna” TV – Oregon Health & Science University (OHSU) Foundation
This :30 TV spot was produced, in collaboration with director Lionel Coleman and OHSU staff, as part of a successful multi-media campaign to fund a new, much-needed guest-house for OHSU patients who travel from rural Oregon or neighboring states – designed to support more than 3,000 patients a year. The campaign focused on the inspiring stories of three real families who exemplify the kind of family who would benefit from the guest house. McKenna’s, shown in this spot, is one of them. See more of McKenna’s story in the extended special video. »
The Aster Awards Program is dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. The Gold awards accounted for the top 5 percent in the nation.
2017 Healthcare Advertising Awards
This magazine ad series was produced as part of the Guest House campaign mentioned above, in addition to other print, digital and display advertising. This three-part series was printed in the Portland Business Journal in late 2016.
The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards. Judges review more than 4,000 entries each year based on creativity, quality, effectiveness and overall impact. The Gold and Silver awards accounted for the top 17 percent selected.
2017 Summit Creative Awards
Gold – “All About You” Branding Campaign – Saint Alphonsus
This series of three :15 TV spots, “Yoga,” “Basketball,” and “Football,” were produced as part of Saint Alphonsus’ “All About You” branding campaign, aimed at increasing awareness of young, active people and families – letting them know that, “when you need us, we’re here.”
The Summit Creative Awards, part of Summit International Awards, have been around for more than two decades and recognize creative excellence for small-medium sized advertising agencies. More than 50 countries participate in these awards and over 5,000 submissions are received every year. The Gold awards accounted for the top 5 percent selected.
2016 Telly Awards
Silver – “Suspense” TV PSA – Transportation Safety–ODOT
This :30 animated TV PSA was produced as part of the Driver Education awareness campaign, to remind young drivers and parents of the advantages of taking Driver’s Ed. One of the best reasons: you get to skip the dreaded test at the DMV.
The Telly Awards honor the finest film and video productions, groundbreaking web commercials, videos and films, with a focus on creativity. With more than 13,000 entries received per year from agencies all over the world, only 7 to 10 percent of entrants receive a Silver Telly, which is the highest honor – equivalent to what most think of as “Gold” or “Top Place.”
2017 WorldFest Houston Awards
Platinum Remi – “All in One” Animated TV – AAA Oregon/Idaho
This animated :30 TV spot, “All in One,” – run online and in theaters – was created to let people know everything AAA has to offer – beyond the roadside assistance they’re so well known for.
With over 4,500 category entries, WorldFest Houston, now in its 50th year, receives more than 4,500 entries internationally and is ranked the third most competitive international film festival in North America, recognizing and honoring outstanding creative excellence in film and video. The Platinum Remi is one of the highest honors of the top 15 percent of entries awarded.