Video: Moda and Lillard score with an assist from Gard
How do you tell an authentic story about the importance of coming together in a time of social distancing? That was the challenge we took on in partnership with Moda Health and the Portland Trailblazers.
Gard’s creative team had two big advantages as we worked to meet this challenge. The first was the clear strategic vision behind Moda Health’s successful Be Better campaign – that being better is about more than simply improving our own health. It also means supporting the health and well-being of those around us and building a healthier community.
The second big advantage was NBA superstar Damian Lillard. After developing creative approaches and an approved script, we inbounded to Moda, who passed to Lillard, who showed again why he’s one of the greats.
From our point of view, it’s nothing but net – and one more example of the work we are fortunate to do with such great partners.