Our Work

Creative, strategic and inclusive public relations to spread the word about a COVID relief program for Black Oregonians – plus a pivot to defend the program publicly when challenged in court.

The Oregon Cares Fund

In July 2020, the Oregon Legislature passed The Oregon Cares Fund, directing $62 million in COVID-relief funds to Black Oregonians. Gard helped Oregon’s Black leaders and nonprofit The Contingent launch, publicize and defend the fund. Our strategy began with a deep dive into the economic research and media landscape, plus writing and interview prep. It paid off with nearly 200 media clips secured, including more than 60 in the national press and a front-page story in the New York Times. We also secured op-eds defending the fund and several news articles highlighting fund recipients across the state. In the end, Gard helped TOCF continue providing all of the designated COVID-relief funds to Black Oregonians and presented the fund in a positive light even in the face of legal challenges.


  • Media relations
  • Media pitching
  • Copywriting
  • Crisis communications
  • Interview coordination
  • Strategy
An op-ed headline reading "Oregon Cares Fund is one small effort to help a community in need"
Earned media – op-ed
Smiling woman business owner standing in front of her hair salon.
Earned media – NY Times story
News headline reading "Business groups announce support for fund that supports Black businesses"
Earned media – news story