Meet Gard’s newest A-Team members
Here at Gard, we affectionately call our team of public relations and public affairs account managers and associates the A-Team. We like to think it’s a fitting moniker for a host…
In the spotlight: Gard’s client work
Here at Gard, we serve our clients and usually let the work speak for itself. But sometimes, others step in to put a spotlight on our work for us. That’s what happened a couple times in recent weeks.
Employee Spotlight: John Plymale, Creative Director
John Plymale, our creative director, first joined Gard in 1993 directly out of school for graphic design. After seven years, he took a break from the firm to help run his…
Successful Rebranding Begins at Home
Your brand is like your house. You’ve built equity over the years and taken care of the details. You want visitors to feel at home. But needs change over time. What…
Make it Real, Not Rote
By Scott Sparling Three times on my last flight, the pilot and the flight attendants invited me “to sit back, relax and enjoy the flight.” Wait – they know we’re on…
