From journalism to PR – transitioning to the ‘dark side’
No, public relations is not actually the dark side. Yes, as a former reporter, I know public relations is jokingly called the dark side by those in the news industry. But…
Gard’s new website: Three invaluable lessons we (re-)learned from being our own client
Your website is your digital front door, and every few years it needs a new look – not only to refresh the design but to ensure it’s as welcoming, relevant and…
How Gard delivers – via video
Video is everywhere these days – all over social media, on websites, on phones and tablets and TVs. And it’s something that every client should consider as an effective communications tool.…
Gardians Guide: Career Tips for Aspiring Communications Professionals
Graduation season has arrived, bringing with it a wave of new graduates excited to explore their future career paths. The field of communications, with its wide array of opportunities and challenges,…
How To Recognize AI, Deepfakes and Misinformation in Social Media
Social media is an ever-evolving, vibrant town square for exchanging ideas. Yet in recent years, it has morphed into a labyrinth where truth struggles to find a way out. At the…
Behind the scenes at a Gard video shoot
On a rainy Oregon winter day earlier this year, the Gard creative team, including creative director John Plymale, video storyteller Dan Thoennessen and associate Jabriel Pierce, headed out to shoot a…
It’s 2024 election season. Are your digital campaigns ready?
As we head into the 2024 election season, it’s getting trickier to ensure that your social media campaigns aren’t accidentally flagged as political ads and become subject to additional restrictions. But…
What to expect in social media for 2023
From artificial intelligence to Elon Musk’s Twitter takeover, there’s a lot going on in the ever-changing world of social media. Gard’s Social Media Strategist Nancy Oganezov sizes up the landscape for…
Web design usability mistakes
What makes a good website? Is it attractive design? Lots of relevant content? Mobile-friendliness? It’s all of the above — but only if it’s underpinned with excellent usability. By Julia Stoops.…
Farewell to Flash
Flash faded away as the web evolved to be accessible and responsive — but with Flash gone, what has been lost?
