From journalism to PR – transitioning to the ‘dark side’
No, public relations is not actually the dark side. Yes, as a former reporter, I know public relations is jokingly called the dark side by those in the news industry. But…
Movies, marketing – and lots more. Meet our new intern, Beto Calderon.
Beto Calderon has watched at least 704 movies since January 1, 2021 – but there’s way more to Gard’s new intern than that. A Portland-area native who’s studying advertising and marketing…
Employee Spotlight: Connor McCarthy
If Connor McCarthy looks familiar, you’ve probably seen him on TV. Before joining Gard in July as an Account Manager, he was an on-air reporter covering news across Oregon. It was…
Some parting wisdom from Gard’s 2024 summer intern
How time flies! In July, University of Oregon grad Keyry Hernandez joined us as our summer intern through The Script. Now, after a few months of learning, working on a wide…
Employee Spotlight: Kate Gillem, Account Manager
What’s it like being part of a giant exclamation point or performing for crowds across Beijing and Shanghai during the 2008 Olympics in China? Just ask Kate Gillem, an account manager…
Working with a four-legged friend to get your message heard
As part of our ongoing work with Transportation Safety–ODOT’s Impaired Driving program, we produced a 30-second TV PSA titled “Good Human.” The goal of the announcement is to remind Oregonians of…
Meet Gard’s rugby-playing, deejaying, journalistic summer intern Keyry Hernandez
Get to know Gard’s summer intern, Keyry Hernandez, on a surface level, and you’ll learn she’s a talented writer who studied journalism and Latinx studies at the University of Oregon. But…
Meet Gard’s newest A-Team members
Here at Gard, we affectionately call our team of public relations and public affairs account managers and associates the A-Team. We like to think it’s a fitting moniker for a host…
How Gard delivers – via video
Video is everywhere these days – all over social media, on websites, on phones and tablets and TVs. And it’s something that every client should consider as an effective communications tool.…
Gard’s new website: Three invaluable lessons we (re-)learned from being our own client
Your website is your digital front door, and every few years it needs a new look – not only to refresh the design but to ensure it’s as welcoming, relevant and…
