Gard’s creative team has decades of experience in all forms of advertising and branding, bringing together thoughtful strategy, compelling copywriting and engaging visual design to tell our clients’ stories. We excel at messaging and integrated campaigns across multiple channels, including digital, print, outdoor, TV, radio and more.
Idaho’s Treasure Valley sure knows how to ring in the holidays. This year was no exception with its annual kick-off event, the Saint Alphonsus Festival of Trees. It… Full story »
High school football is a way of life in many of the communities where U.S. Cellular maintains a presence. That’s why, as part of the company’s commitment to… Full story »
No matter where you get your healthcare in Oregon, there’s a good chance that OHSU has touched your life and made it healthier in some way. Breakthroughs and… Full story »
Michelle Helm-Carpinelli is our director of media and promotion. She also works on a variety of accounts and specializes in building partnerships among clients, businesses and charitable organizations to drive measurable results through multiple marketing channels. Michelle has been working at Gard Communications since 1991, taking a 4-year detour in 1998 to serve as marketing director at OregonLive.com. She has an analytical eye and a deep understanding of the industry, which helps her stay on top of media trends and best practices. Full story »
Every year when basketball season starts, I remember something I learned from the Book of Isiah. By that, I mean Isiah Thomas, NBA All-Star and point guard for… Full story »
Have you ever walked into someone while using your cell phone? Embarrassing, right? Do you get annoyed when someone uses a mobile device in a movie theatre? How… Full story »
There are nearly a half million at-home caregivers in Oregon, according to a 2009 report by AARP. Oregonians caring for family members with Alzheimer’s and dementia face practical… Full story »
A crucial challenge in traffic safety communications is convincing people to change their behavior. That was especially true for safety belts in the early 1990s. Fewer than half… Full story »
Three times on my last flight, the pilot and the flight attendants invited me “to sit back, relax and enjoy the flight.” Wait – they know we’re on… Full story »
Our client, AAA Oregon/Idaho, is always finding new ways to help their members live life more fully and easily – whether it’s saving them time and hassle at… Full story »
